Biggest Travel & Event Moments for You and Your Brand
March 31, 2025

Biggest Travel & Event Moments for You and Your Brand

From high-energy sporting showdowns to the world’s most exclusive festivals, the global calendar is packed with moments that stop us in our tracks. Whether it’s the electric atmosphere of a stadium, the glamour of a red carpet, or the spectacle of a legendary cultural event, these experiences define the way we celebrate, connect, and explore.

Here’s a month-by-month breakdown of the biggest global moments worth keeping on your radar.

January

  • Luxury Travel Season – Elite travellers flock to exclusive winter destinations such as Aspen, St. Moritz, and Courchevel for the ski season, offering prime opportunities for hospitality activations and incentive trips.
  • Australian Open (Melbourne, Australia) – The first Grand Slam of the year provides an ideal setting for VIP client experiences.
  • NFL Playoffs (USA) – These games lead up to the Super Bowl, offering premium hospitality and brand exposure opportunities.
  • Golden Globes (Los Angeles, USA) – A hotspot for luxury brands, networking, and entertainment partnerships.
  • Critics’ Choice Awards (Los Angeles, USA) – A key event for brands targeting the entertainment industry.
  • Lunar New Year (Worldwide) – A major cultural celebration ideal for themed marketing and hospitality campaigns.

February

  • Super Bowl (USA) – One of the world’s most-watched sporting events, offering premium brand exposure.
  • Six Nations Rugby Championship (Europe) – A major international rugby tournament attracting a dedicated audience.
  • NBA All-Star Weekend (USA) – A key sports event providing a platform for brand activations.
  • Winter X Games (USA) – A prime event for brands targeting extreme sports and adventure travel.
  • Oscars (Hollywood, USA) – A global entertainment moment perfect for luxury brand partnerships.
  • Rio Carnival (Brazil) – The world’s most iconic carnival, ideal for immersive brand activations.
  • Mardi Gras (New Orleans, USA) – A vibrant cultural event that presents unique opportunities for brands.

March

  • Formula 1 Begins (Global) – High-speed racing and exclusive hospitality across the world’s most glamorous circuits.
  • South by Southwest (Austin, USA) – The intersection of tech, music, and film, offering endless brand collaboration opportunities.
  • Cheltenham Festival (UK) – A prestigious horse racing event drawing high-net-worth attendees.
  • UEFA Champions League (Europe) – A key phase of the world’s biggest club football tournament.
  • St. Patrick’s Day – A major celebration, particularly in Ireland and the USA, ideal for bar and beverage activations.
  • Madrid Cocktail Week (Spain) – A major event in the global bartending and beverage industry.

April

  • Coachella (California, USA) – The ultimate festival for music, art, and brand collaborations.
  • Grand National (UK) – One of the most famous horse races, a premium event for hospitality and sponsorships.
  • The Masters (Georgia, USA) – Golf’s most prestigious event, ideal for high-end brand partnerships.
  • Easter Celebrations (Global) – A major holiday with strong opportunities for seasonal campaigns.
  • London Coffee Festival (UK) – A key event for coffee brands and hospitality.
  • Vinitaly (Verona, Italy) – One of the world’s most significant wine trade fairs.

May

  • Cannes Film Festival (France) – A high-profile event attracting the world’s most influential people in film and luxury.
  • Grand Prix (Monaco) – The ultimate blend of motorsport, glamour, and elite networking.
  • Eurovision Song Contest (Europe) – A massive cultural event perfect for music-based marketing.
  • Kentucky Derby (USA) – One of the most prestigious horse races, ideal for brand sponsorship.
  • Cinco de Mayo (USA & Mexico) – A celebration with strong opportunities for beverage and cultural activations.
  • World Whiskey Day (Global) – A key moment for whiskey brands.
  • World Cocktail Day (Global) – Perfect for beverage and hospitality brands.

June

  • French Open (Paris, France) – A Grand Slam tennis event attracting top-tier sponsorship opportunities.
  • UEFA Champions League Final (Europe) – The biggest event in European club football.
  • Glastonbury Festival (UK) – A major music festival attracting huge sponsorship potential.
  • Negroni Week (Global) – A week dedicated to the iconic cocktail, perfect for spirits brands.
  • Bar Convent São Paulo (Brazil) – A major networking event in the bar industry.

July

  • Wimbledon (UK) – The most prestigious tennis tournament, ideal for hospitality and brand sponsorship.
  • Tour de France (France) – A globally recognised cycling event attracting fitness and tourism brands.
  • Tomorrowland (Belgium) – The world’s biggest electronic music festival, an ideal space for experiential marketing.
  • San Diego Comic-Con (USA) – A top-tier event for entertainment, film, and pop culture branding.
  • National Tequila Day (Global) – A key date for tequila brands and promotions.
  • Tales of the Cocktail (New Orleans, USA) – A must-attend event for the spirits industry.

August

  • Olympic Games – The world’s biggest sporting event, providing premium sponsorship and marketing opportunities.
  • Edinburgh Festival Fringe (Scotland, UK) – The world’s largest arts festival, offering creative brand activation opportunities.
  • Notting Hill Carnival (London, UK) – Europe’s biggest street festival, celebrating culture, music, and diversity.

September

  • Fashion Weeks (New York, London, Milan & Paris) – The ultimate stage for luxury brands and influencer collaborations.
  • NFL Kickoff (USA) – The return of American football, a major opportunity for sponsorship and marketing.
  • Monaco Yacht Show (Monte Carlo, Monaco) – A gathering of high-net-worth individuals, perfect for luxury brands.
  • Oktoberfest (Munich, Germany) – The world’s most famous beer festival, ideal for beverage brand activations.
  • Bar Convent Berlin (Germany) – A leading trade show for bartenders and beverage professionals.

October

  • Formula 1 US Grand Prix (Austin, USA) – One of the most high-profile F1 races, combining motorsport, entertainment, and luxury hospitality.
  • Diwali (India) – The festival of lights, an excellent opportunity for cultural engagement.
  • Day of the Dead (Mexico) – A visually spectacular celebration, ideal for immersive brand experiences.
  • London Cocktail Week (UK) – A prime event for spirits and hospitality brands.
  • National Vodka Day (Global) – A key moment for vodka brand promotions.

November

  • Melbourne Cup (Australia) – A must-attend horse racing event, known for luxury hospitality and brand activations.
  • MTV Europe Music Awards (Europe) – A huge pop culture event for entertainment-focused brand partnerships.
  • International Stout Day (Global) – A prime opportunity for stout brands.
  • Hong Kong Wine & Dine Festival (Hong Kong) – A major event for the food and beverage industry.

December

  • FIFA Club World Cup (Global) – A major club football tournament, providing significant branding opportunities.
  • New Year’s Eve Celebrations (Global) – A huge moment for brands looking to capitalise on festive experiences and VIP events.

A Year of Unmissable Moments

From the roar of stadium crowds to the magic of film festivals, every month brings something spectacular. Some events define entire industries, others bring cultures together in ways only travel can. Whether it’s sport, entertainment, hospitality, or cultural – there’s always something to mark on the calendar.

What’s top of your list this year? Let’s make it happen; get in touch here.